Reaching millions the quick way
Pursuing the philosophy of making available quality products at
affordable prices for thegencare_labour mass of people, is Taj
Pharmaceuticals, Generic division. Launched with the slogan, "your
faith is our moto", the Generic division is the one of the market
leader in the country. What began as a small activity a couple of
years ago, is now a full-fledged division , all set to reach the
many billions mark by 2006, through novel marketing strategies.
Pursuing the trail of success in Generic business, this division
has further diversified its activities into newer therapy areas by
promoting another marketing arm – Genkare.
The product basket contains more than a hundred products from 15
therapeutic segments, including Analgesics, Antipyretics,
Anthelmintics, Anti-hypertensives, Anti-inflammatory preparations,
Anti-bacterials, Cardiovascular drugs, Vitamins, Iron and protein
tonics, etc. A slew of high-value, branded generic products are
being augmented to the product basket from time to time.
With more products in the pipeline, this division is poised to
further consolidate its position as a player in Generics in India.